- A parent makes the account. We use your family's details only to make and show your family's rhymes.
- Family photos go to an image service (OpenAI or Google Gemini) only after you agree, only to draw your characters, and never to train anything.
- Learn this checks your child's words on the device. No recording is sent to us or kept.
- No ads, no analytics or tracking tools, no selling of data, no device identifiers, no location.
- Delete your account any time in the app or at bukkid.tv/delete-account: it closes at once and is erased within 7 days.
1. Who we are and what this covers
bukkid TV is published by ZSELLR (OPC) PRIVATE LIMITED (CIN U52601HR2022OPC102409). The bukkid brand, the website bukkid.com and the bukkid books are run by its sister company ZSELLR ENTERPRISES LLP (LLPIN ACK-0414). Both are at 1572, Sector 15 Part 2, Gurugram 122001, Haryana, India. In this policy, "bukkid", "we" and "us" mean these two companies, which together decide how your bukkid account's data is used. Under India's Digital Personal Data Protection Act, 2023, that makes us the data fiduciary.
This policy covers:
- the bukkid TV app on iPhone, iPad, Apple TV and Android phones and tablets;
- bukkid TV for Android TV, on Android TV and Google TV;
- this website, bukkid.tv.
One bukkid account also works on bukkid.com and in the bukkid books app. What those add for printed books, such as orders and delivery addresses, is described in the bukkid.com privacy policy.
2. What we collect
We collect only what the apps need to work for your family. Almost all of it comes from you, the parent or guardian.
| Data | When | Why |
|---|---|---|
| Your WhatsApp number | Signing in | We send a 6-digit sign-in code to it on WhatsApp. It is also your account's contact. |
| Your name, and your email if you give it | Creating the account | To run your account. Email is optional and is used for receipts and help. |
| Your children's names (and class, if you add it) | Setting up the family | Your child is the star of the rhymes, so their name appears in them. |
| Family members' names and relations | The family tree | So we know who is who in your family's rhymes. |
| Family photos (faces and bodies, children's too) | Only when you add them, after you agree | To draw your family as cartoon characters. See section 5. |
| Characters, poses and your family's rhyme videos | Made from the photos | They are the product: your family's own rhymes. |
| Profiles and profile pictures (Who's watching) | When you add profiles | A profile for each family member, with a character or a picture you choose. |
| Watch progress | As you watch | Continue watching, on every screen. |
| Learn this results (a score and stars per line, the level you set) | During lessons | To show your child's progress. |
| Your plan and its periods | When you buy or renew | To switch on your plan and add its rhymes each month. We never see your card. |
| Your AI-photo consent (which version of the words, when, in which app) | When you agree | Proof that you agreed before any photo went to an image service. |
| Account and household IDs | Always | To sign you in and keep your family together across devices. |
| IP address | When you ask for a sign-in code | To stop abuse of sign-in codes. It is kept only as a one-way code. |
| Messages you send us | When you write to support | To help you. |
3. What we don't collect
- No advertising, analytics, attribution or tracking tools are in the apps. There are no ads.
- No device identifiers (such as the advertising ID, IDFA or Android ID) and no location.
- No voice recordings. Learn this listens on the device and keeps nothing (section 6).
- No card or bank details. Apple, Google or Razorpay take the payment.
- No contacts, messages, files, browsing history or health data.
- We don't ask children to type in anything about themselves.
4. How we use it, and why we may
- To provide bukkid TV: sign you in, keep your family and profiles, make and play your family's rhymes, sync progress across devices, and run your plan. We do this to fulfil our agreement with you (the Terms of Use).
- To draw your family's characters: only with your consent, which you can withdraw (section 5).
- To keep bukkid safe: limit sign-in codes, prevent abuse and fix problems. These are our legitimate interests in running a secure service.
- To meet the law: keep records that tax and other laws require, and answer lawful requests.
- To help you when you contact us.
We don't use your family's data for advertising, we don't build profiles of children, and we never sell personal data or "share" it for cross-context advertising.
5. Family photos and AI
Before the first photo goes up, the app explains what happens and asks you to agree. A grown-up check comes first on a child's profile.
- Your photos are checked for a face on our own server.
- They are then sent to the image service we use, OpenAI or Google Gemini, only to draw your family's characters.
- Under those services' paid API terms, they don't use your photos to train their models.
- Photos and characters are kept while your account is open, so new rhymes can be made. They are never sold or shown to anyone outside your family's account.
- A photo you remove in the app stops appearing and stops being used. Everything is erased when you delete your account.
More detail, including how to withdraw consent: AI and family photos.
6. Learn this and the microphone
In Learn this, your child sings a line back:
- The app uses the microphone only while a lesson is listening, and asks for permission first.
- The words are recognised on the device by an offline speech model built into the app.
- No recording is sent to us or kept. We receive only the result: which words were right, the stars and the level.
- If the built-in model can't run on a phone or tablet, the device's own speech recognition (Apple's or Google's) may be used instead, under their terms and your device settings.
7. Who helps us
These companies process data for us, only to do their job, under contract. They are processors, not buyers of your data.
| Company | What they do | What they receive |
|---|---|---|
| Railway | Hosts our servers and databases (EU West region) | Account and family data, as stored |
| OpenAI, Google (Gemini) | Draw your family's characters | The family photos you agreed to send, and drawing instructions |
| Meta (WhatsApp Business) | Delivers sign-in codes, and messages if you write to us on WhatsApp | Your WhatsApp number and the code message |
| Apple, Google (App Store, Google Play) | In-app purchases and subscriptions | Your purchase. They handle payment; we receive only which plan, when and until when. |
| Razorpay | Payments made on our websites | Payment details you give Razorpay |
| Zoho | Your email and messages, if you email us or give an email |
We may also disclose data where the law requires it, to protect someone's safety, or as part of a merger or sale of the business. In a sale, the new owner would keep these promises.
8. Where data is stored
Our servers run in Railway's EU West region (the Netherlands). Some processors, such as OpenAI, Google, Meta and Apple, may process data in the United States or other countries. We use them under their data-protection terms and send them only what their job needs. By using bukkid you understand that data may be processed outside India, as Indian law allows.
9. How long we keep it
| Data | Kept |
|---|---|
| Account, family, photos, characters, videos, profiles, progress, Learn this results | While your account is open. When you delete the account, it closes at once and is erased within 7 days. |
| Sign-in code records (number, code as a one-way code, IP as a one-way code) | 30 days |
| Guest sessions ("Just explore") and their watch progress | Until 30 days without use |
| Payment and invoice records | As long as tax law requires, without your family's details once your account is deleted |
| Server logs | A limited time, for security and troubleshooting |
| Support messages | As long as needed to help you, or until you ask us to delete them |
10. Security
Data travels only over encrypted connections (HTTPS). Sign-in uses one-time codes and signed session tokens. Your family's videos are shown only to your signed-in account through short-lived links. Access is limited to the people who run bukkid. No system is perfectly secure. If a breach affects your data, we will tell you and the authorities as the law requires.
11. Children
bukkid TV is made for families with young children, so a parent or guardian over 18 makes and runs the account. In particular:
- Children don't sign up or type in personal details.
- On a child's profile, purchases, account changes, the photo consent, sharing and every link out of the app ask a grown-up first.
- There are no ads, no tracking and no chat or social features.
Read Children's privacy for more.
12. Your rights
Wherever you live, you can:
- see and correct your family's details in the app;
- get a copy of your data by writing to us;
- delete your account and everything in it (how);
- withdraw your AI-photo consent (how). This doesn't affect anything already drawn, but stops new drawing;
- nominate someone to act for you if you die or become unable to (India);
- complain to us first (section 15), and then, if you are not satisfied:
- to the Data Protection Board of India;
- in the EU or UK, to your data protection authority;
- in California, you have the CCPA rights to know and delete. We don't sell or share personal information for advertising.
To use a right, write to support@bukkid.tv from your account's email, or tell us your account's WhatsApp number. We may ask you to confirm it's you. We reply within 30 days.
13. This website
bukkid.tv sets no cookies and uses no analytics or advertising tags. Our web server logs basic request details (IP address, page, browser type) for security, kept a short time.
The App Store and Google Play badges load from Apple's and Google's servers, which see your IP address like any image request. Links to YouTube, Instagram and Facebook take you to those services and their own policies. See Cookies.
14. Changes
If we change this policy, we update the date at the top. If a change matters, for example a new use of photos, we tell you in the app before it applies, and ask again where consent is needed.
15. Contact and grievances
- Grievance Officer: Rishi Kant Samadhiya, ZSELLR (OPC) PRIVATE LIMITED, 1572, Sector 15 Part 2, Gurugram 122001, Haryana, India. Email support@bukkid.tv (subject "Grievance").
- Privacy questions and support: support@bukkid.tv, or WhatsApp +91 95992 22421
We acknowledge grievances within 48 hours and resolve them within 30 days. More: Contact and grievances.